After less than a year that our ecological line of furniture for children inspired by the Montessori philosophy has been set up and placed in the market, on the 1st of October 2013 the entire Flowerssori project has had the honor to achieve one of the highest targets that an architect, a designer and a firm belonging to the Italian scenery would long for the ADI Design Index award.
ADI Design Index is the publication of ADI, the Italian Association for industrial design, that collects, year after year, the best of Italian design put into production, selected by ADI Design Permanent Observatory. This commission of experts, designers, critics, historians, specialized journalists, ADI members or external to it, is continuously engaged in collecting information year after year and in valuing and selecting the best products that may be published on the ADI Index 2013, that actually also consists in the pre-selection for the extremely prestigious design award Il Compasso d’Oro.
Established in 1954, ADI Compasso d’Oro Award is the oldest and most influential international design award.
Arisen by a Gio Ponti’s idea, the award was organized for years by “La Rinascente” department store in order to pick out the value and quality of the Italian design products. Later it was given to ADI that, since 1964, has managed its organization, ensuring its impartiality and integrity. The nearly three hundred products awarded in more than fifty years, along with the almost two thousand products selected with the Honorable Mention, are collected and kept in the Historical Collection of the Compasso d’Oro Award, whose management was given to ADI Foundation, created for this reason by ADI in 2001.
With a step that has no precedent anywhere else in the world of international design, the Italian Cultural Heritage Ministry, Regional Office for Lombardy, with a Decree dated 22 April 2004, declared the Historical Collection of the Compasso d’Oro Award to be “of exceptional artistic and historical interest” and included it in Italy’s national heritage.
Flowerssori has been selected for the category “Design for Living” and also included, with only few other firms, in the prestigious section “Design for all”, in which particular attention is paid to products that express respect for the environment, public and social value, care for the usability, the interaction and the concept of what can be defined a “design for all”.
Here it is reported the description of the project as presented on the publication.
“This project is the result of a long period of research carried out by professional architects into the theme of furniture for children. Attention to nature and a passion for the Montessori Method consequentially led to a synergic desire to develop solutions that were non simply a down-scaled version of adult products, but objects designed around the ergonomic and sensorial nature of children. The furniture is created from a single sheet of rotary cut veneered ash; the surface layer of the objects is finished with a sheet of clear ash, while the lower layer has an olive tone. This alternating was thought up because children immediately understand the concept of “inside” and “outside”; it is not created artificially but is linked to the depht of the ash veneer.
Finally, the Flowerssori® system of stacking is a real innovation, so much so that it has been patented: it effectively resolves the problem of stacking chairs and it is in itself an element of the furniture with which children can play.
A final point: the project adopts all the necessary points covered by Design for All.”
(ADI Design Index 2013, a cura di Maria Cristina Tommasini, ed. Corraini, Milano 2013, pp. 162-163)
More information on the ADI‘s website.
This year, for the first time, a selection of the products published on ADI Index 2013 will be exposed live at Triennale di Milano, the prestigious italian “house” of Design.
The exhibition will present 139 products along with pictures, videos and special documents.
ADI DESIGN INDEX 2013: DESIGN|OPERA
2 october – 3 november 2013
Triennale di Milano, Salone d’Onore
Palazzo dell’Arte, v.le Alemagna 6, Milano
Opening hours: Tue-Sun, 10.30-20.30, Thur 10.30-23.00