The next edition of Pitti Immagine Bimbo confirms the union between Flowerssori and Pratesi, two Italian Companies sharing the same values of excellence, quality and beauty, as well as common Tuscan origins.
From 23rd to 25th June, Flowerssori will host Pratesi and its brand new Junior line at Fortezza da Basso in Florence (P15 stand, Lower Main Pavillon). For the second time the two brands share the stage of the most important baby’s trends and lifestyle international exhibition; during Pitti’s last January edition, the two Companies had the opportunity to come closer and share their core values for the first time.
This quintessential fashion and lifestyle fair brings together the most renowned international players in childrenswear and acts as a platform for innovative projects: that’s why Pratesi has chosen this important event and the good relationship started with Flowerssori to present its newest Pratesi Junior line.
The new collection made for the youngest customers includes bed linen and exclusive sponges. Pratesi Junior line is part of new Company’s plan to establish itself on the international market as the reference brand of home living and as an icon of Made in Italy.
Flowerssori will present its innovative design project, the “Growing Bed”, which, thanks to its modular system, can gradually be transformed from a cradle up to a king size bed, following the children natural growth. A no waste design concept based on nature, total respect for the environment and a dose of pure Italian wit.
Pitti Bimbo 83 will also be the occasion to introduce the multi-functional and adjustable Jump bookcase, able to follow the real needs of the child and the new children closets Japo, signed by Flowerssori. These small closets are intended to follow the growth of the young customers with their soft lines enabling the children to “help themselves” as teached by Maria Montessori.
For Hans Kruger, CEO of Flowerssori “The collaboration with Pratesi represents a unique opportunity to enrich the research about designing for children, following them since their birth. Choosing a historical and prestigious partner like Pratesi, fully fits with Flowerssori concept of beauty and harmony, because it stimulates mind and imagination in every phase of the child growth.
This choice is even more important as it is connected with Maria Montessori and the pedagogical background of Flowerssori with its continuous search of a global and transnational language, a key factor for Flowerssori reference market.
“With Pratesi – ends Hans Kruger – Flowerssori can offer beautiful and high quality “outfits” to children while they sleep, eat and while they take care of themselves.”
“Connecting the 110 years of history and the successful heritage of Pratesi with an innovative and modern vocation is at the basis of the new plan for the company development” – says Simone Bocchio, COO of Pratesi. “Today more than ever we feel the need and the desire to extend our strong experience in new market niches and the kids world is definitely one of these. There isn’t a better occasion than Pitti Bimbo to debut with the new Pratesi Junior collection, alongside with an excellent partner as Flowerssori. We feel a natural sharing of purpose and values with our partner and we have already begun to walk on a common and parallel path, which will bring us far for sure.”
Sharing vision and values between Flowerssori and Pratesi passes through the taste of sensoriality, the deep belief that the beauty possesses an educational ability and that “the intelligence of man lies in his hands”, as Maria Montessori said.
Beauty teaches: Flowerssori confers not only an aesthetic but also a theoretical and ethical meaning to the concept of beauty. A path beginning in the first 6 crucial years of each person life. Pratesi shares the same vision with its essential lines and collections expressing a pure, primary and timeless concept of beauty.
The importance of sensorial taste: Flowerssori offers unique proposals on the Italian and international market with creations that promote a healthy and harmonious growth of the youngest through tactile sensations using different materials. In the same way the new collection Pratesi Junior offers a multisensorial experience to children during their sleep. Natural relaxation and the important feeling of wellness induced by the use of the finest Egyptian cotton affect the quality of sleep and the dreamlike dimension, essential for the growth and development of every child.
Hands, the intelligence tool of men: hands are the most powerful means for a child to discover the environment, the objects and the experiences that surround him. This is the reason why Flowerssori is 100% ecological using PEFC certified woods, glues with the lowest possible formaldehyde and no trace of plastics or iron.
If for Flowerssori hands are the main instrument of kid’s intelligence, for Pratesi they represent the skill with which the fabrics are made of, and with the feeling with which quality is evaluated and perceived.
All Pratesi embroidery, including the new Junior Line, are entirely handmade with a unique “wisdom” transmitted within the company from generations.